Customer stories have to accomplish many objectives at once. One objective: an effective customer story conveys a good understanding of the customer’s business challenges, technical challenges, or both. You want readers to think, “they get it.”
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Remember to play nicely folks, nobody likes a troll.Testimonials
Meryl Ginsberg, Senior Public Relations Manager | Varian Medical Systemshttp://www.varian.com/ →“Nancy Heifferon is an excellent freelance writer with a knack for communicating specialized technical information, rendering it clear, interesting, and accessible for a variety of audiences, from the expert to the uninitiated. She is also extremely reliable; she has never missed a deadline except due to circumstances completely outside her control having to do with access to sources, and if such a situation arises, she lets you know early so you can successfully execute a “Plan B.” Nancy is very bright, quickly perceives context as well as particulars, and internalizes the communication goals you are seeking to achieve. She then marshals the facts and weaves in plenty of human interest to produce material in service of those goals. We don’t hesitate to turn to Nancy whenever we need outside writing assistance.”
Mats Högberg, Managing Director and Global Business Line Manager | Nucletronhttp://www.nucletron.com →“It was a true pleasure working with Nancy creating the latest edition of our customer newsletter. The result came out truly excellent and she showed great skills creating exciting, well written articles out of the interviews.”
Perry Marlon | Marketing Programs Manager“Nancy is the best marketing writer I’ve ever worked with. As I’ve advanced from company to company, I’ve relied on her skills and creativity. She invariably makes me look good. Nancy gets beyond product features and functions to communicate about the business problems that matter to higher levels of decision makers.”
Laurie Putnam | L. Putnam Communications“I have relied on Nancy’s writing skills to help tell customer stories for a number of companies in a variety of industries, from software to healthcare. Ever professional, Nancy is reliable, thorough, and respectful of the customer relationship. And she always brings back a well-written story, whether it’s a magazine article or a customer reference.”
